Portsmouth's Gunwharf Quays reveals that Christmas shoppers will be more cost conscious this year

Gunwharf Quays has revealed a poll which shows that six in ten people would be starting their Christmas shopping early to help with the financing of presents as the cost of living crisis continues.

The study also showed that 39.6 percent of people will be more willing to go shopping more frequently to try and 32.5 percent will be looking to bag themselves a festive bargain.

Yvonne Clay, centre director at premium waterfront outlet, Gunwharf Quays, said: ‘Many shoppers are already on the front foot when it comes to planning their Christmas shopping. This year, more than any in recent times, budgeting will be a key priority as the public look to spread the present-buying cost over a longer period.

‘More than half the population say they will have started their Christmas shop before October half-term, with the vast majority looking for bargains and discount shopping.’