'˜It's rubbish'¦. it's just an Elton John advert': Readers react to John Lewis' Christmas advert
The advert, starring Sir Elton John, shows a dressing-gown clad Sir Elton gently tapping out the opening notes to Your Song - his first major hit - before viewers are taken back through key moments in his life with scenes of him on stadium tours, travelling on a private jet, recording Your Song, playing the piano in a local pub and performing in a school recital.
It ends with a four-year-old Elton running down the stairs on Christmas morning and unwrapping his grandmother's gift of her piano - a scene '˜inspired by real events'Â but involving '˜some creativity', the department store said.
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Hide AdBut readers of The News have had a lukewarm response to the advert '“Â with many claiming it to be an Elton John advert, rather than a John Lewis one.
Elaine Torrington said: '˜More like 'Elton John this is your life' rather than a Christmas advert.'
Cassandra Ingram Ferreira said: '˜It's a advert that's all about Elton John'¦ boring.'
Lynne Whicker added: '˜Rubbish, it's all about Elton John like they are advertising a film about his life. Not really a Christmas advert.
'˜Go back to the drawing board John Lewis.'
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Hide AdBut others have said that the advert lives up to expectations, with a powerful meaning behind it.
Em Sanderson said: '˜The meaning of the advert is fab, it's not the fact it's about Elton John '“Â it could have been about anyone '“Â but that his mum or nan brought him the piano as a boy and now look at him.
'˜He's remembering happy times whilst sat at the same piano and I think that's lovely, made me cry.'
Kelly Turner said: '˜I like it. It shows that a gift can last a lifetime.'